Pricing IQ · Add-on Module

"We thought we were on plan. The mix shift wiped out the price gain."

Know where your pricing
plan is working.
And where it isn't.

Pricing IQ connects to your ERP, attributes every margin movement to price, volume, or mix, and tracks actual pricing against the goals baked into your annual budget. Period by period. No spreadsheets.

Marquis IQ · Pricing IQ
Pricing
Compliance PVM Bridge Taxonomy Exceptions
FY2025 · Q1 vs PY
Price Attainment
94.2%
⚠ 5.8 pts below plan
Rev vs PY
+$3.6M
▲ 8.3% YoY
Margin Impact
+0.8pt
Price: +1.4pt, Mix: −0.6pt
Open Exceptions
23
SKUs below floor price
Prior Price Volume Mix Current $43.6M +$4.1M −$2.8M +$2.3M $47.2M
Taxonomy SKUs Target Actual Status
Tier 1  High Value 247 100% 97.8% On Plan
Tier 2  Standard 891 100% 91.3% Review
Tier 3  Competitive 523 100% 88.4% Below Target
Com  Commodity 1,204 100% 103.1% On Plan
The peanut-butter problem

Applying a blanket price increase across your entire item catalog treats every part the same. Parts with no substitutes and high customer dependency can support significantly higher margins than commodity items facing full market competition.

Compliance gaps compound silently

Without systematic tracking, reps price on judgment and habit. By the time a margin shortfall appears in the income statement, months of under-priced transactions have already shipped. The damage compounds before anyone sees it.

Mix disguises price performance

Revenue can grow while margin erodes. Volume can fall while margin improves. Without price-volume-mix attribution, every change in the P&L becomes guesswork. "Volume was soft" is the default answer when no one has the actual breakdown.

Pricing Taxonomy

Targeted pricing starts with knowing what each part is worth to the customer.

Most manufacturers apply the same increase across their full catalog. Pricing Taxonomy changes that starting point entirely.

Using Item Enrich in Marquis IQ, every part in your catalog is classified into a pricing cohort based on perceived customer value, competitive intensity, and market margin entitlement. Parts with low substitutability and high customer dependency carry a different target margin than commodity items where price is the only differentiator. Each cohort gets its own price floor, target, and compliance threshold.

This is what separates a pricing strategy from a price increase. And it makes every compliance conversation specific: not "are we on plan?" but "which cohort is leaking and why?"

Item Enrich powers taxonomy classification

Item Enrich classifies every part in your catalog

Tier 1 — High Value
Mission-critical. Low substitutability. Customer pays for reliability, not just the part.
247 active SKUs
Target GM%
40–45%
Tier 2 — Standard
Standard catalog items. Moderate alternatives exist but relationship and service matter.
891 active SKUs
Target GM%
32–38%
Tier 3 — Competitive
Alternatives are readily available. Price-sensitive. Margin defended through volume and service efficiency.
523 active SKUs
Target GM%
25–30%
Commodity
Full market price transparency. Margin strategy is about cost efficiency and volume, not price premium.
1,204 active SKUs
Target GM%
15–20%

Price-Volume-Mix Analysis

Three forces move your margin. PVM names all three.

When the margin number changes, "volume was soft" is not an answer. Price-volume-mix attribution tells you exactly what happened and how much each factor contributed.

Price Effect

The revenue impact of selling at a different price than the prior period, holding volume constant. This is whether your price increases actually held in the market.

Volume Effect

The revenue impact of selling more or fewer units, holding price constant. Separates market demand shifts from pricing decisions.

Mix Effect

The revenue impact of selling a different composition of products. A shift toward higher-margin cohorts lifts overall margin even when total volume is flat.

Pricing IQ runs PVM attribution directly from your ERP transaction data, period over period, by taxonomy cohort, by customer, and by plant. No manual bridging in Excel required.

Price-Volume-Mix Bridge
Q1 FY2025 vs Q1 FY2024
$0 $10M $20M $30M $40M $43.6M +$4.1M −$2.8M +$2.3M $47.2M Prior Period Price Volume Mix Current Period
Baseline period
Positive impact
Negative impact
Pricing Plan Attainment by Taxonomy
23 exceptions flagged
Taxonomy Attainment Rev vs PY Status
Tier 1 — High Value
247 SKUs
97.8% +12.4%
On Plan
Tier 2 — Standard
891 SKUs
91.3% +6.2%
Review
Tier 3 — Competitive
523 SKUs
88.4% +3.1%
Below Target
Commodity
1,204 SKUs
103.1% −2.3%
On Plan

Plan Attainment

Know if you're hitting your pricing plan before the CFO asks.

Pricing targets are set at budget time. Pricing IQ tracks actual performance against those targets, cohort by cohort, updated from your ERP each period.

Exceptions surface automatically. A rep pricing below the Tier 2 floor generates a flagged exception. A cohort running 8 points below attainment shows as "Review" before it accumulates into a year-end miss. Your pricing team sees the gaps in time to act on them, not in time to explain them.

Every exception links back to the specific transactions, the customer, and the sales rep responsible. No hunting through order history to find the source.

See how exception tracking works

The PE partner asked why we were 60 basis points short on margin in Q2. I had to say I didn't know. Pricing IQ showed us it was mix, not price. That conversation changes completely when you have the data.

VP of Pricing, PE-owned specialty manufacturer
Running Dynamics 365 Business Central across three plants

Built on the Marquis IQ Platform

Pricing IQ is an add-on module. It runs on top of your existing Marquis IQ subscription and requires no separate data infrastructure.

Item Enrich powers taxonomy

The Pricing Taxonomy classification runs through Item Enrich, Marquis IQ's master data layer. Every part gets a clean item record before taxonomy scoring is applied.

Explore feeds the PVM engine

Transaction-level data flows from Explore, the Marquis IQ analytics layer, directly into PVM attribution. No manual exports, no reconciliation step between systems.

Add-on to any Marquis IQ plan

Pricing IQ activates on your existing license. If your ERP is already connected and your item master is clean, the module can be live within weeks, not months.

Built on Marquis IQ
Enrich
Item and Customer masters normalized across every ERP, consistent cost basis and clean pricing segments before a single price is set.
Analyze
Taxonomy-based compliance, value-based pricing tiers, and Price-Volume-Mix attribution, so you know what drove margin, not just what margin was.
Act
Pricing Go-Gets flag items falling below target margin and assign them to the pricing owner, no manual exception reporting needed.

Ready to know where your margin is going?

Schedule a demo and we'll walk through Pricing IQ running on real manufacturing data. Bring your pricing team and your most recent period's results. We'll run the PVM bridge live.

No commitment. We'll tell you honestly if Pricing IQ fits your situation.